CERTIFICATE IN DIGITAL MEDIA AND MARKETING
OBJECTIVE
Getting a learning opportunity and gain new skill as early preparation before entering to the work in the industry without awkward.
Methodology
• Apart from trainer presentation, this training course will be delivered by the concept of learn-by-doing. Participants will gain their experiences on practical activities that they have to carry out during the training.
LEARNING OUTCOME
• The person who is competent in this competency unit shall be able to do marketing content and go for social media marketing through search engine optimum and Google Ads’ pay-per-click method, also able to optimize the website and analyze the Google analytics as well as better in strategy the digital marketing.
CERTIFICATION
• Certificate in Digital Media and Marketing
COURSE CONTENTS
- Introduction to basic of Digital Marketing
- Marketing Content
- Social Media marketing
- Search Engine Optimization (SEO)
- Pay-per-click (PPC) using Google Ads
- Images and videos advertisement
- E-mail marketing
- Website Optimization
- Analyzing with Google Analytics
- Digital Marketing Strategy
